In 1937, the union of the owners of the appellation of Châteauneuf-du-Pape, then chaired by Baron Pierre Le Roy Boiseaumarié, actually created an original bottle: the famous bottle with the embossed logo. This logo symbolizes a papal tiara placed above the keys of St. Peter with the inscription: "Châteauneuf-du-Pape contrôlé" written in Gothic letters around this emblem. Since then the bottle has been around in the world, well-known and recognized. It is one of the ways to promote the wines of the appellation and is also a guarantee of authenticity. A defender of viticulture and winegrowers, Baron Pierre Le Roy de Boiseaumarié dedicated forty years of his life to promoting quality wine – as well as the village and appellation of Châteauneuf-du-Pape – around the world.
In a judgment delivered on 21 September 2004, the French Supreme Court has confirmed the validity of the rights attached to this special embossed bottle of Châteauneuf-du-Pape. Because of global competition, theft and counterfeiting rage it is a major asset for Chateauneuf-du-Pape to have a collective brand with a strong identity and indisputable legal protection.